HBOGO.com will feature more than 600 hours of HBO shows, including its hit series “The Wire.” That is more than four times what is typically available on HBO’s TV on demand services. HBO will update the roster more regularly than TV on demand, which it usually refreshes once a week.HBO GO is part of the so-called TV Everywhere initiative (sponsored by Time Warner, HBO's parent company) to put more TV content online for existing subscribers. Time Warner and Comcast announced in the summer of 2009 that it was going to give paying cable customers access to its content. Here's to hoping that more quality cable networks, such as Showtime, follow in suit.
Verizon FiOS customers will be the first to get access to the HBO GO site, though Comcast HBO subscribers can see similar content through Comcast’s Fancast site.
“The name of the game here is customer retention,” said Eric Kessler, co-president of HBO, in an interview with journalists at the launch on Wednesday.